ABOUT Us

UnitedAg is a member-owned agricultural trade association dedicated to providing innovative solutions for a strong and healthy agricultural industry. We accomplish this by partnering with our more than 650 agriculture-affiliated member organizations to meet their employee benefits needs, promote their interests with lawmakers, and help them comply with legislation and regulation. We do this so our members can focus on what they do best – run their businesses and organizations successfully!

OUR Mission

At UnitedAg, our mission is to bring innovative solutions to agribusiness by meeting our members’ employee benefits needs, advocating for ag with lawmakers, and helping members comply with regulations.

OUR Vision

Our vision is to be the partner of choice in creating a strong and healthy ag industry that achieves the best possible results for our members and the industry as a whole.


OUR History

In 1980, local farms in California’s Orange and Riverside counties were almost entirely small, family owned businesses. Operating independently, they had no collective purchasing power or influential voice in the agricultural industry. William C. Goodrich, one of the original founders of UnitedAg, believed that by uniting these small farms and their owners through a single organization, their combined presence and voice could make a significant impact toward agriculture’s future growth and sustainability. The asssociation's initial six members were mostly dairy farmers. Today, UnitedAg has grown to represent more than 650 agriculture-affiliated organizations, including member companies, associates, cooperatives, and partner agricultural associations.

Commended by both the California Senate and Assembly for success throughout the world in educating buyers about the quality of California’s agricultural products and helping to expand international trade, UnitedAg has achieved a number of milestones in its more than three decades of service. In 1995, the association-sponsored health care plan, United Agricultural Benefit Trust, became the first nonprofit association in California to be certified by the Department of Insurance. Since 1993, UnitedAg has pioneered new ways for agribusiness to economically provide quality health care coverage for management employees, field workers and their dependents.

On the legislative front, UnitedAg provides an active voice for our members and the agricultural industry, including through our support of various state and federal bills that deal directly with agricultural issues. With representatives in Sacramento and Washington, D.C., UnitedAg is actively involved, legislatively and legally, in the important issues that affect our members and industry.

The vision, knowledge and experience gleaned from our more than three decades of partnering with the agricultural community and other key stakeholders ensures that UnitedAg will continue to provide innovative solutions to our members and the ag industry as a whole.