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Carrie Jordan, Office Manager and HR Director

Babé Farms

Carrie Jordan was born and raised in the ag industry. She grew up on a dairy farm in Visalia, Calif., and graduated from Fresno State University with an agriculture business degree, before embarking on her successful career and raising her family in the Central Valley.

“I’ve always had a love for ag and knew I wanted to be a part of it,” says Carrie, some 30 years after joining Sun World International in the Coachella Valley as a citrus coordinator. Several years later, she moved to Santa Maria and landed a job with Babe Farms Inc., initially working in marketing and new product development and, in 2006, assuming management of the accounting department. Over the past few years, she has added leadership of the HR department to her duties.

“I have been with Babe Farms for what, in September 2017, will be 25 years,” Carrie says. “In today’s world, I feel like people aren’t staying with one job more than five to 10 years. I have grown with this company and changed my positions as needed to help the company operate more efficiently. I think of it as my own and take pride in how Babe Farms has grown to be a leader in baby and specialty vegetables, even though I have no official ownership in the company.”

Babe Farms is a family owned and operated business, and, Carrie says, “The owners treat their employees like family. That’s why there is so little turnover in management.”

So what was it about UnitedAg’s WomenAg Leadership Academy that drew the interest of this established industry executive? “I feel that everyone can always use improvement in their leadership and wanted to become a better leader for my company and staff,” Carrie says. “UnitedAg is a progressive leader in the ag industry and I wanted to be a part of this program. Plus, I have a great respect for UnitedAg CEO Kirti Mutatkar and wanted to learn from her and get to know her better.” In fact, Carrie says she’s enjoying the opportunity to broaden her overall network of women ag colleagues.

“I also see this as a way to get more involved in issues that are crucial to the survival of ag in California, especially the issues that affect Babe Farms and other issues that I feel passionate about,” she says.

Carrie Jordan